Essay regarding Azalea Seafood Gumbo Shoppe Opportunity

Business Summary

The objective of this kind of paper is usually to do a great analysis and assessment within the growth options available to Azalea Seafood Gumbo Shoppe (the ‘Company'), one of many largest suppliers of ready to eat gumbo with annual revenues of more than $1 million. Azalea's product could possibly be found in approximately 1, 500 supermarkets and were dished up in about 300 restaurants in the southeastern United States. The merchandise became popular due to its uniqueness in preference (made by using a 100 year old family recipe), high quality, sold in ready to consume packages and is also value for money. Research was done on the next areas:

a) Considering the competitive conditions,

b) Examination on industry's attractiveness,

c) Evaluations on the Business competitive strategy,

d) Assessment of strategic scenario,

e) Assessment of economic performance,

f) Considering the pros and cons of every market options, and g) Recommending on best course of action to go after.

A SWOT evaluation was performed to evaluate the company's strength, weak point, opportunity and threat and to see whether its strategy-making effort will certainly produce a good-fit between the company's resource functionality and its external situation. Depending on all the examination mentioned, recommendations were made on the best opportunity for Azalea to follow for further growth.

1 . 0 Launch

Azalea Seafood Gumbo Shoppe was established in Cellular, Alabama, four decades ago by Dab Lodds. The shop presented customers new snapper, relier, flounder, and shrimp trapped in Portable Bay and the Gulf of Mexico, but Azalea differed from its rivals by likewise selling prepared seafood gumbo that could be used home for dinner. The high quality gumbo was well prepared using Lodds's 100-year old family recipe, which caused it to be popular inside months following its initial operation. Pat Lodds distributed the business to Jim Hartman in 81, who continued to sell fresh fish and freshly prepared gumbo for the walk-in...



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