case 21 years old Essay

Individual Case 21: Freemark Abbey Vineyard

Executive Synopsis:

The case is founded on William Jaeger a partner inside the Freemark Abbey winery. Because of recent weather conditions forecast showing the possibility of a storm formation inside the Nape Valley. There has to be a decision designed to either wait the thunderstorm out to find out if the storm would support produce Botrytis mold, which allows for a wines with 11% alcohol and 13 % sugar. Just for this the winery is able to produce a complex wine that can be people paid $8 every bottle. Yet , if the storm does happen and the botrytis mold will not occur it will result in a skinny wine which could only be sold for $2. 00 a bottle of wine, which is lower than the selling value. Introduction:

Freeman Abbey was originally created by simply Josephine Tychson. Tychson was your first female winery owner Napa in 1886. The winery afterwards closed in 1939 for forbidance, it did not open back again until 3 businessmen called Charles Freeman, Marquand Foster and Albert " Abbey" Ahem, purchased the vineyard and merged their labels to name the current name Freemark Abbey. Later in 1968, eight partners came together to create the signatures type of chardonnay and cabernet, even now used today. Decision Issue:

According to the weather conditions channel we have a 50-50 possibility that rain will occur in the Napa Valley place. If the rainfall does happen there is a possibility there it can produce a beneficial mold, botrytis cinerea to create on the Riesling grapes. That will result in a fairly sweet wine. The decision needs to be designed to harvest the grapes quickly or leave the fruit on the vine despite the tornado. Decision Alternatives:

If the surprise hits plus the botrytis varieties, the vines will develop a sweet wine that can possess a wholesale price of about $8 a bottle. Nevertheless if the tornado does struck and the botrytis doesn't form, the fruit will get bigger due to the pampre absorbing the rainwater. The results will yield a thin wines that would just sell for...

Sources: Bodily, S. E. (1998). Case 21 years old. Quantitative business analysis: text message and cases (). Boston, Mass.: Irwin/McGraw-Hill.

Timeline (Estate History)

http://www.freemarkabbey.com/estate-timeline



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