Customer Ordering Behaviour Essay

Factors Influencing Customer Buying Actions of

High-class Branded Items

KHOR ENG TATT

Exploration report in partial fulfillment of the requirements for the level of Online Master of Business Administration

UNIVERSITI SAINS MALAYSIA

2010

ACKNOWLEDGEMENT

First and foremost, I would really prefer to thank my boss Dr Nabsiah Abdul Wahid for her relentless support, tips and guidance throughout the complete preparations of this dissertation. To remember my co-supervisor Dr Maliga Marimuthu for those assistance and guidance supplied all this while. I would like expressing my gratitude and a big thank you for both my supervisor and co-supervisor to get willing reducing the time to get together and coaching. I am just greatly handled by the commitments and dedications they have demonstrated. Without the support and advice, I would be unable to complete this kind of study.

I actually also want to express my personal gratitude and thanks to Relate Professor Capital t. Ramayah intended for his assistance and thorough lecture notes around the using the SPS S equipment as well as interpretation the research output from your subject, ADW 615 – Advanced Organization Statistics.

I actually also want to thank my family members intended for support and understanding over the course of the completion of this kind of dissertation. Their very own endless support had been important and was the power that forced me to take. Not forgetting also my colleagues and other course buddies who had presented assistance and support support throughout the completion of the dissertation.

ii

TABLE OF ITEMS

Page

ACCEPTANCE

ii

TABLE OF CONTENTS

iii

SET OF TABLE

vii

LIST OF FIGURE

viii

POKOK

ix

FUZY

x

CHAPTER 1 INTRODUCTION

1

1 . 1

Intro

1

1 ) 1 . you Branding

3

1 . 1 ) 2 Manufacturer Function

four

1 . 1 . 3 Company Association

5

1 . 1 ) 4 Luxury Goods

six

1 . 2

Problem Assertion

8

1 . 3

Study Objectives

being unfaithful

1 . 5

Research Questions

10

1 . 5

Significance of Research

11

1 . 6

Composition of the thesis

11

SECTION 2 LITERATURE REVIEW

13

2 . you

Introduction

13

2 . a couple of

Brand

13

2 . 2 . 1 Meaning of Brand

16

2 . installment payments on your 2 Company Image

15

iii

installment payments on your 2 . 3 Brand Functions

18

2 . 2 . 5 Brand Identification

20

installment payments on your 2 . your five Brand Interactions

21

Extravagance Brand

22

2 . several. 1 Price

24

2 . 3. two Perceived Quality

25

installment payments on your 3. three or more Social Status

28

installment payments on your 3. some Brand Loyalty

32

installment payments on your 3. a few Income

34

2 . four

Consumer Actions

36

2 . 5

Overview

38

installment payments on your 5

Theoretical Framework

38

2 . five. 1 3rd party Variable

39

2 . five. 2 Moderating Variable

39

2 . 5. 3 Based mostly Variable

39

Hypotheses statement

40

installment payments on your 6. you Price

forty

2 . 6. 2 Identified Quality

41

2 . six. 3 Recognized Societal Status

42

installment payments on your 6. 4 Brand Dedication

42

2 . 6. a few Income Level

43

Summary of Hypotheses

44

2 . 3

2 . 6

installment payments on your 7

PART 3 STRATEGY

45

a few. 1

Launch

45

a few. 2

Analysis Design

forty five

iv

three or more. 2 . one particular Population

a few. 2 . 2 Sampling Methods and Testing Size

46

3. 2 . 3 Review Questionnaires

46

3. installment payments on your 4 Factors

49

several. 2 . a few Procedures

forty-nine

3. 2 . 6 Steps

50

several. 2 . several Data Analysis

50

several. 2 . eight Screening Problem

3. several

45

51

Summary

51

CHAPTER 5 RESULTS

53

4. you

Introduction

53

4. a couple of

Profile of Respondents

53

4. a few

Goodness of Measure

56

4. three or more. 1 Component Analysis

56

4. 3. 2 Reliability Analysis

49

4. a few. 3 Descriptive Analysis

sixty

Hypothesis Tests

61

5. 4. one particular Correlation Evaluation

61

5. 4. 2 Hierarchical Regression Analysis

sixty two

Summary of Results

sixty six

4. 5



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