Mercadona Case Analysis Dissertation

п»ї Marta Pujol Olivares

MERCADONA CIRCUMSTANCE ANALYSIS

A hint about Mercadona

Mercadona is definitely the Spanish most significant supermarket (by sales) using a huge shops expansion which includes enjoyed double-digit growth for the majority of of the earlier decade.

The secret to its success: an increased productivity that features flexible doing work conditions, comprehensive employee training and performance-linked bonuses. The corporation also establishes long-term romantic relationship with their suppliers by accomplishing the same variables as Mercadona thus in order to achieve responsiveness and success in their shipping. The chain had 1, 356 stores and 75, 000 permanent employees by the end of last year. Profit increased 19% to €474 mil ($619 million) on €17. 83 billion dollars in revenue.

Mercadona's goal should be to provide an good customer service and offer the best quality products with the lowest price possible. In order to fulfill customers' require Mercadona offers always assumed that it should first make sure employees' satisfaction and that's why that they implement a person resources plan pioneer in its sector, characterized on a permanent contract provide to all staff, training plans, internal advertising and ground breaking measures to reconcile work and family life.

Mercadona invests regarding $6, 500 and four weeks of training in each new employee—largely unusual in Spain. Employees receive one more 20 hours of training a year. The company likewise pays above-average wages and never has carried out mass layoffs. If the firm hits certain profit goals, nearly all staff receive a reward of up to two months' wage. In exchange, Mercadona requires determination from its staff. They occasionally are called on help with other jobs around a retail outlet, giving the organization leeway to slip changes in shopper traffic. Staff are conditioned to...



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