Essay about Walker Book: Business Examination

Case-Study

JCNeves, ISEG, 2004

Editorial Segments

d

n

A medium-sized book publisher

5 editorial sections

Religious

European

Nonfiction

Secret

Children

snabel-a JCNeves, ISEG, 2004

you

Competitive Mechanics

n

Kid's Book

and

n

in

size: $1. 4 billion dollars

Segment business: 33%

Retailed through

n

n

in

n

department stores 18%

Book clubs 19%

On-line is increasing

Fictional works and picture publication segment

n

Share: 46%

@ JCNeves, ISEG, 2004

Drivers

n

n

in

n

n

n

Moderate growth in demographics (0. 3% underneath

18 years. Old)

Larger increases in disposable profits and

education level

More retail stores and easier usage of

internet revenue

Literacy applications

Library clients

Prediction of growth in revenue five. 8% and

S& L predicts 3%

@ JCNeves, ISEG, 2005

2

Market

n

n

n

in

n

d

Very competitive

Low obstacles to access

10 major publishers made up 63. 6% of

earnings in mil novecentos e noventa e seis. The rest is usually small writers

Superstores enhance their share and negotiation

electricity, which is negative to small companies like

Walker & Co.

Selling price wars power publisher to shell out more upon

advertising and gives discounts

Uncertainty of the effect of technology: production,

media and division (e. g. Amazon. com)

@ JCNeves, ISEG, 2005

Current Scenario (1997)

d

n

Minimal profits

Negative cash flow

and

n

n

Too much diversification

Not successful in three segments

Deficiency of good diagnostic control systems

@ JCNeves, ISEG, 2005

3

Information on current situation

large printing

adult

kid's

nonfiction

literature

1990922

2361922

338380

380587

1652542

1981335

26146

55049

8831

13858

1687519

2050242

33%

forty percent

gross standard sales

returns

net frequent sales

special/club sales

remainder sales

Total net revenue

% of total product sales

725425

102844

622581

37064

1307

660952

13%

frequent COGS

frequent royalty

special/club COGS

the rest COGS

Total COGS

Major Profit

net subrights salary

adj gross profit

expenditures

editorial

mktg/sales O/h

direct

cost of free of charge copies

art/prod/gen edit

ship/warehouse

general and admn

Total expenses

% of total expenses

204225

93387

17098

1503

316213

344739

4609

349348

441197

375551

22823

26858

866429

821090

114990

936080

20643

16530

48465

3491

24216

73886

106825

294056

11%

Net trade profit/loss

55292

mystery

western

total

803157

218462

584695

2071

21631

608397

12%

169251

56215

113036

0

3815

116851

2%

6050677

1096488

4954189

120330

49442

5123961

655063

297200

47465

40141

1039869

1010373

59662

1070035

179056

87704

898

67642

335300

273097

80771

353868

33413

16955

zero

14721

65089

51762

11781

63543

1512954

870797

88284

150865

2622900

2501061

271813

2772874

44544

40810

175416

24569

44396

170090

156676

656501

25%

127266

156621

188856

78915

72648

220826

284866

1129998

43%

53681

12668

113599

12418

48432

74550

135311

450659

17%

5189

zero

24134

1568

12108

13445

28487

84931

3%

251323

226629

550470

120961

201800

552797

712165

2616145

279579

-59963

-96791

-21388

156729

% profit to sales

3, 06%

@ JCNeves, ISEG, 2005

Strategy?

in

Niche player in kid's market

n

n

d

n



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